Decode
Understand the market
Read consumer motivations, category conventions, competitor meaning and the cultural context around beauty.
Market and cultural diagnosisOur approach
Clarity first.
Relevance by design.
Strategy connects the value you have built with the meaning your market can understand.
01The Global Relevance Framework
Position
Choose your meaning
Define who the brand is for, why it matters, and the distinctive territory it can credibly own.
Positioning and narrative architectureTranslate
Make relevance tangible
Turn the strategy into language, proof, founder expression and creative direction that make sense locally.
Market-facing brand expressionActivate
Carry it into the world
Align your website, launch, creators and partners around the same story, with priorities that guide the next move.
Activation playbook and strategic counsel02Four connected disciplines
A coherent strategy.
A stronger expression.
Each engagement brings together the disciplines your brand’s business question requires.
Strategic Positioning
A clear place in the market, built around the audience, the competitive context and what makes your brand worth choosing.
Audience priorities · competitive territory · value proposition
Brand Narrative Strategy
A coherent story connecting product truth, brand belief and consumer desire across every point of contact.
Narrative architecture · message pillars · proof hierarchy
Cross-Cultural Brand Strategy
Preserve the substance of your brand while adapting its meaning, language and expression to a new cultural context.
Cultural interpretation · local relevance · market expression
Founder Identity
Make the founder’s perspective, experience and standards a credible, consistent source of trust for the brand.
Founder story · public presence · founder-brand alignment
03Ways to work together
The right starting point
for your next decision.
Begin with a focused diagnosis, shape a priority market, or align a wider brand transformation.
013 weeks
Diagnostic
Global Perception Audit
A focused diagnosis of how your brand is understood in its priority market, and what stands between product strength and brand preference.
- Consumer and competitor meaning
- Cultural and credibility gaps
- Leadership priorities and next steps
¥88,000
Discuss this engagement024–6 weeks
Entry Sprint
Positioning for a priority market
Define the positioning, narrative and market-facing expression needed for a more coherent entry or a clearer next stage.
- Market positioning and narrative
- Core messages and proof points
- Website, creator and launch direction
¥180,000–280,000
Discuss this engagement038–12+ weeks
Transformation
A coherent global brand system
Build alignment across brand strategy, founder identity, cultural expression and the partners who take the brand to market.
- Brand and founder strategy
- Cross-cultural expression system
- Activation playbook and governance
From ¥580,000
Discuss this engagementIndicative fees in CNY. Final scope, timing and terms are agreed around your brand and priority market.
Start a conversation
Start with the question that matters.
Share the market decision your leadership team is trying to make.